Distribution of Brands to Consumer Markets in Africa
Salvo Grima Group specialises in the distribution of goods to consumer markets in Eastern and Northern Africa on behalf of global brands.
The Group has been appointed exclusive national distributor for several global brand giants including Unilever, British American Tobacco, Essity and Danone amongst others.
Rwanda & Central Africa
Salvo Grima Group recently expanded its distribution operations by investing in Rwanda, establishing a nation-wide distribution set-up selling directly to wholesalers and retailers across the country.
Rwanda is one of Africa’s fastest growing economies, with excellent business support services and a well-educated workforce fluent in English and French. Our subsidiary,
Salvo Grima Rwanda has its corporate office in the Central Business District of Kigali. The main logistics centre is based within the Special Economic Zone of Masaka, whilst we also use the service of DP World Logistics for bonded goods. The company runs a network of ten stock depots – three in Kigali and a further seven in Muhanga, Huye, Kayonza, Nyagatare, Musanze, Rubavu and Rusizi.
Through the representation of world-renowned brands in the Fast-Moving Consumer Goods sector and Groupowned private labels, Salvo Grima Rwanda offers a range
of consumer brands in the food, homecare, personal hygiene, and stationery product categories. Taking advantage of Rwanda’s geographical position, the company is also set up to reach surrounding markets in East and Central Africa. Since 2020, Salvo Grima Rwanda has been appointed national distributor for a number of international brands. We currently represent multinational industry giants including Unilever, British American Tobacco, Danone, Mars Wrigley, Essity and April Group. In 2021, we opened a Salvo Grima outlet in the central business district of Kigali as a showroom and trade centre.
In 2022, we relocated our corporate offices to the 1st floor of the iconic I&M Building and opened our new company, Salvo Grima Africa Distribution, as the new headquarters for our distribution activities in Africa.
Libya & Mediterranean Region Distribution
BRITISH AMERICAN TOBACCO
Salvo Grima has run operations in Libya for over 30 years and we have an established distribution network in Libya with direct access to the wholesale market. Additionally, we operate an in-house trade marketing team to conduct research and trade marketing activities.
We were appointed national distributors for BAT products in Libya in 2015.
We have built a structured, transparent and professional capability unique in difficult markets such as Libya, providing added value to our principals and stakeholders.
Our Libya platform has enabled us to launch new brands and consequently ensure full adherence to local product regulations. Moreover, we have managed to establish a steady increase in market share in spite of the ongoing instability in the region.
Swedish Match
Salvo Grima Group also represents the world’s leading match manufacturer, Swedish Match, in Malta and Libya. Swedish Match is a global company which develops, manufactures, and sells market-leading brands in the product segments snus and moist snuff, other tobacco products, and lights. Production is located in seven countries, with sales concentrated in Scandinavia and the US. ‘Three Star’ and ‘Bryant & May’ are two of the most famous brands produced by Swedish Match. 
Scandinavian Tobacco Group
Scandinavian Tobacco Group, founded in Denmark in 1961, is an industry-leading non-cigarette tobacco company that manufacturers a vast portfolio of well-known brands in the cigar, cigarillo, pipe and rolling tobacco markets. Among its top products are brands such as Café Crème, Captain Black and Henri Wintermans. Rooted in innovation and brand building, STG is committed to constantly developing products and launch new designs and flavours for markets all over the world.
We specialise in the distribution of fast moving consumer goods, including personal care and household cleaning categories, tobacco and ancillary products, commodities, and duty-free wholesale supplies.
