From Left to Right: Bernard Gaithuma (Chairman – Noble Outlook Ltd) and Karl Aquilina (CEO – SGG)
Salvo Grima Group is proud to announce the acquisition of a 75% majority stake in Noble Outlook Ltd, a well-established fast-moving consumer goods (FMCG) distribution company operating in western Kenya. With a workforce of 132 employees, Noble Outlook has built a strong reputation for reliable service, deep market knowledge, and trusted partnerships across the region.
This transaction marks a significant step forward in Salvo Grima Group’s long-term strategic vision to expand its footprint in Africa and diversify its distribution network across high-growth markets. The acquisition further complements the Group’s existing operations in Rwanda and Uganda, reinforcing its integrated presence in East Africa.
A Partnership Built on Expertise and Shared Values
Noble Outlook brings with it extensive experience in FMCG distribution and well-established relationships with local suppliers, retailers, and communities. Its operational strengths—combined with Salvo Grima Group’s international expertise—set the foundation for enhanced service delivery, expanded market reach, and scalable growth opportunities.
“Our investment in Noble Outlook reflects our commitment to strengthening our presence in Africa through meaningful, long-term partnerships,” said the Salvo Grima Group leadership team. “The company’s local knowledge and strong team culture perfectly align with our vision for sustainable growth, operational excellence, and innovation.”
Why This Acquisition Matters
- Expanding our footprint in East Africa through strategic market entry
- Leveraging shared expertise to enhance operational capabilities
- Driving sustainable growth supported by collaboration and investment
At the core of Salvo Grima Group’s success are its values: Driving Change, Striving to Excel, and Acting with Integrity. These principles guide every decision and ensure that all partnerships deliver exceptional value to customers, communities, and stakeholders worldwide.
Welcoming Noble Outlook into the Salvo Grima Group Family
The Group extends a warm welcome to the entire Noble Outlook team, whose dedication and expertise have been central to the company’s achievements to date. Together, both organisations look forward to building on this strong foundation and achieving new milestones in the years ahead.
SG senior management with Noble Outlook Head office team, Location – Noble Outlook Head Office, Nairobi, Kenya
From left – 1. Emmanuel Twagirimana (Senior Commercial Manager), 2. Keith Spiteri (SG Group General Manager Distribution). 4. Catherine Muchai (General Manager – Noble Outlook Ltd), 5. Karl, 6. Bernard Gaithuma (Chairman – Noble Outlook Ltd), 8. Peter Thuku (Finance Manager – Noble Outlook Ltd) – Location, Main warehouse NOL Nairobi, Kenya