– Tripoli, Libya
We are seeking a highly experienced Territory Marketing Manager to lead our strategic marketing efforts in Libya. This role requires a visionary leader to develop and drive impactful trade marketing strategies to enhance brand visibility and market share.
If you think you are the right fit for this role, apply now via this link: Territory Marketing Manager @ Salvo Grima Group
The duties include:
Develop and implement strategic trade marketing plans to enhance brand visibility, increase sales, and grow market share in Libya
Lead and manage the trade marketing team, providing guidance, coaching, and support to ensure they achieve their individual and collective objectives
Establish strong relationships with key stakeholders, including retailers, distributors, and industry partners, to ensure successful collaboration and execution of trade marketing initiatives
Analyse market trends, consumer behaviour, and competitor activities to identify opportunities and develop targeted campaigns for different channels
Make suggestions on the trade marketing budget, ensuring optimal allocation of resources to maximise ROI and achieve business objectives
Collaborate with sales teams to develop and execute integrated campaigns and promotions that align with overall business strategy
Continuously monitor, evaluate, and optimise trade marketing activities to ensure effectiveness and efficiency.
The ideal candidate would be:
A Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree will be considered an asset
Fluency in Arabic (both written and verbal) is essential, with proficiency in English being a strong advantage;
A minimum of 5 years of experience in trade marketing, with a strong background in the FMCG industry;
Solid understanding of North African retail landscape, and consumer preferences; experience in tobacco would be considered advantageous;
Demonstrated ability to develop and execute innovative trade marketing strategies that deliver results;
Exceptional analytical, communication, and presentation skills, with the ability to influence stakeholders at all levels;
Strong project management, budget management, and negotiation skills;
Familiarity with trade marketing software and tools.