sg 165 logo

REGIONAL HEAD OF MARKETING (KENYA)

– Nairobi, Kenya
We are now seeking a talented Regional Head of Marketing to join our team based in Nairobi, Kenya.
The candidate will be based in our office in Nairobi at our Kenyan subsidiaries but with frequent visits to Kampala, Uganda and Kigali, Rwanda, representing major multinational companies for distribution of fast-moving consumer goods.
The Regional Head of Marketing will lead the development and execution of a unified regional marketing strategy across Rwanda, Uganda, and Kenya, ensuring brand consistency, partner alignment, and commercial impact, while enabling local markets to retain agility.

The duties include:

  • Define the regional brand portfolio strategy and ensure alignment with group objectives.
  • Build the annual regional marketing plan, consolidating country inputs and principal requirements.
  • Lead engagements with brand owners/principals and act as their primary regional marketing interface.
  • Approve country marketing calendars, A&P budgets, and visibility plans.
  • Oversee regional market research, competitive mapping, pricing insights, and category intelligence.
  • Ensure creation and adoption of regional brand toolkits (POS, packaging standards, campaigns).
  • Monitor marketing ROI, brand performance KPIs, and execution quality in each market.
  • Facilitate cross-country knowledge sharing and capability building.
  • Support vendor sourcing decisions through brand fit evaluations and category insights.

The ideal candidate would be:

  • 8–12 years in FMCG marketing, with at least 3 years in a senior/regional role.
  • Strong understanding of trade marketing, brand management, and route‑to‑market dynamics.
  • Experience working with multinational principals (Unilever, BAT, Mondelez, etc.).
  • Excellent leadership, stakeholder management, and cross-cultural communication skills.
  • Based in Nairobi or Kigali; frequent travel across East Africa.
Back to Careers

Please attach your cover letter and resume here by clicking the button below.

Tagged