Noble Outlook, majority owned by Salvo Grima Group, has been appointed as a regional distributor in Kenya by Reckitt, one of the world’s leading consumer health and hygiene companies.
This encompasses a number of Reckitt’s internationally recognised brands, including Dettol, Strepsils, Harpic bleach, Airwick air fresheners and Durex. The addition of such household names to the Group’s portfolio represents an important step in the company’s ongoing growth strategy.
Noble Outlook has also recently been appointed distributor for BIC, producer of affordable everyday consumer goods, and sub-distributor for Perfetti Van Melle, a leading confectionary company with well known branded products such as Chupa Chups and Mentos.
Commented Karl Aquilina, Group CEO ‘’Noble Outlook’s progress has certainly been encouraging, on many levels, validates our efforts to enter the Kenyan market and is a testament to its clear growth potential. For sure, we benefit from the market knowledge and experience gained by the company over many years under the leadership of its Chairman, Bernard Gaithuma, and its management and staff. We thank everyone involved in reaching this milestone and thank Reckitt for their trust as we turn this opportunity into a great success for all stakeholders”.

Photo: Mustapha Bulanje, Reckitt Benckiser Country Manager Kenya & Regional Head, East Africa Cluster (Left) with Noble Outlook’s general Manager, Victor Getenya (Right)